A Superstar Lineup.

Working with Inhance Digital, we had the opportunity to create this wide-screen format loop from start to finish for Audi’s 2014 booth at the LA Auto Show. This was an awesome one to work on, and we were essentially given free-reign to create a fast-paced and heart-pumping animation showcasing a lineup of their flagship vehicles alongside each other - from their coveted Le Mans R18 to their pride and joy R8 GT, as well as an A8, an A3 E-Tron, and a Q5. We also had to come up with a visually compelling way to show how the next-generation technologies used in their cutting-edge racing vehicles were adapted and used in their street-ready counterparts. What a fun project, and part of the thrill was getting to watch it spread out across the huge LED array on the show-floor!